PVH Corp. VP, Advertising and Integrated Media, The Americas - Tommy Hilfiger in New York, New York

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Design Your Future at PVH

VP, Advertising and Integrated Media, The Americas - Tommy Hilfiger

The VP, Advertising and Integrated Media, The Americas is responsible for leading the Media, Advertising and Editorial / Content department, as well as overseeing the NY Creative Studio (TH Agency NYC) and Studio Producer team.

Responsibilities:

  • Lead, review and oversee $20MM+ advertising, media and content budgets

  • Develop and execute a cohesive and integrated media strategy, to increase and strengthen brand positioning and awareness, with key focus to drive innovation and digital first strategy

  • Oversee and approve channel buys, campaign monitoring, and media optimizations, managing the team’s delivery across integrated planning, activation, optimization and reporting

  • Collaborate with Business Intelligence/Analytics teams to identify consumer learning needs and apply consumer insights to drive optimal campaign creation and execution across all channels

  • Closely collaborate with digital PR/ social teams to provide consistent execution and campaign alignment with all paid media efforts

  • Ensure all teams are adhering to respective budgets of their divisions

  • Identify and implement best practices for measuring and reporting digital KPIs

  • Hold key relationship to other PVH divisions to ensure strategic and budgetary efficiencies.

  • Oversee all media and production agency relationships

  • Hold close relationships to senior level management in media/ publishing and advertising

  • Act as strategic navigator for team by leading the thinking to inspire innovative solutions, creativity and a proactive approach

  • Stay ahead of industry trends, digital tools and platforms and know how to apply them most effectively to achieve business goals

  • Drive innovative and out of the box thinking with respect to new ideas/programs/initiatives, with strong focus on emerging technology ( AI, AR, VR, IoT)

  • Work closely and align with EComm team, to ensure all brand and performance marketing strategies are aligned and optimized

  • Lead and oversee all N.A. Advertising campaign needs, incl. global licensees for watches (Movado) and eyewear/ optical (Safilo) and local NA licensees

  • Closely collaborate with HQ advertising / product marketing teams to ensure global brand consistency across all channels

  • Work closely with marketing director of all LATAM offices (Mexico City. Panama City and Sao Paulo) to ensure seamless integration of all media and advertising objectives for the region

  • Lead content and editorial department to further strengthen global brand voice and spearhead content integration to support both global / brand directives, as well as seasonal category specific conversion driven initiatives, with strong focus on support of EComm.

  • Oversee creative studio, content / editorial and studio producer teams, and drive creative excellence for all N.A. projects, as well as align with HQ creative and content teams on all creative directions

  • Provide proactive leadership, guide on training and development, and mentor staff, coaching to excellence on all teams

Qualifications:

  • Bachelor's degree or higher

  • 12-15 years of experience, with at least 10 years in digital

  • Mix of agency-side and client-side experience

  • Cross-functional experience (media, advertising, creative)

  • Digital pure player or agency background preferred

  • HQ/ regional office experience

  • Exceptional leadership skills and management experience, demonstrated through staff development and implementation of exemplary processes (larger teams 30+)

  • Excellent understanding of the media, advertising business, as well as creative services and it’s day-to-day operations

  • Solid understanding of ad-tech, social platforms, and research and measurement systems

  • Strong Leadership skills

  • Strong Work Ethic

  • Experienced and tactful communicator: Formal written, informal written, verbal; Ability to communicate complex information in easy-to-understand terms; Being able to form tight relationships internally and externally

  • Good intuition

  • Diplomatic in providing strong POV and making difficult decisions

  • Able to work with broad spectrum of people - senior to junior level, multiple mindsets

  • Skilled in presenting to senior level clients and large room of people

  • Collaborate and work well within a team environment

  • Strong analytical and project management skills

  • Strategic mindset , with ability to make complex and difficult decisions

  • Exceptional attention to detail and high standards of quality on all work produced

  • Problem solver

  • Ability to deal with ambiguity

  • Secondary language skill a plus (Spanish, Portuguese)

  • It is critical that the VP be resourceful and creative with respect to managing the different departments, internally and externally. VP must have a clear vision for the impeccable understanding of the brand positioning, market place and knows how to execute it across all areas to achieve desired results, while consistently driving innovation in all areas

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

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With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.