PVH Corp. Search Engine Marketing Specialist - PVH Corp. in New York, New York
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Design Your Future at PVH
Search Engine Marketing Specialist - PVH Corp.
The Search Engine Marketing Specialist is responsible for developing and implementing paid search strategies on-line to optimize position and drive sales. This role reports into the media/marketing and ecommerce sales leads on digital business needs.
Plan, build, monitor, optimize and analyze Heritage brands’ AMS paid search campaigns.
Analyze and track weekly selling reports with the Sales/planning team to identify merchandising and campaign strategies.
Develop campaign strategies to maintain visibility and competitive position in the Amazon/On-line ecosphere.
Work in close partnership with key stakeholders and marketing teams to design campaigns that deliver against business goals for media planning, execution and measurement.
Implement paid search media plans and effectively build strong relationships with internal and external (vendor) teams.
Deliver weekly, monthly and ad hoc performance reports.
Analyze performance data to provide insights, action plans and recommendations based on conclusions.
Maintain awareness of overall brand media efforts/calendar in order to strategize timing and budget allocation, especially any and all Amazon marketing and media.
Display thought leadership by seeking out best practices, market changes, and new technologies.
Experience and Education:
4+ years of experience in search engine marketing, Experience with bid monitoring and adjustment of search media campaigns across multiple sites.
MS Office skills: Advanced experience with Microsoft Excel, Word, PowerPoint
Excellent verbal and written communication skills.
Experience in online advertising (display, SEM, SEO) across multiple search engines (Amazon, Google, Bing, Yahoo, etc.).
Familiarity with Google AdWords and/or Bing Ads.
Awareness of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like Kenshoo, Marin or DoubleClick Search.
Passion for ecommerce and/or digital marketing and a track record of delivering outstanding results.
Proven ability to think strategically and execute methodically.
High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
Experience interpreting data and making business recommendations.
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies.
We are over 35,000 associates operating in over 40 countries and $8.2 billion in 2016 annual revenues. We own and market the iconic CALVIN KLEIN, Tommy Hilfiger, Van Heusen, IZOD, Arrow, Speedo*, Warner's, and Olga brands and, in addition, market a variety of goods under our own and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.