PVH Corp. Manager Retail Marketing & Campaign Planning - Tommy Hilfiger in New York, New York

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Manager Retail Marketing & Campaign Planning - Tommy Hilfiger

SUMMARY

The Manager of Retail Marketing & Campaign Planning will drive the company’s direct-to-consumer national retail marketing programs by providing recommendations based on past performance as well as the competitive landscape and general retail environment. This position will ensure that the planning of strategic programs is done with the intent to maximize sales, return on investment and customer retention. A strong focus is required on monitoring, communicating and creating actionable plans against campaign and program KPIs.

RESPONSIBILITIES

  • Drive retail marketing efforts which are planned and executed to drive consumer spending, by providing ongoing, pre- and post-campaign analyses, insights and recommendations derived from available campaign and customer data

  • Identify and report on KPIs related to campaign performance, utilizing reach, response, offer analysis, spend activity, ROI, and other metrics

  • Develop & manage the strategy, communications plan, and engagement moments for customer loyalty program to drive customer retention & lifetime value for North American channels

  • Establish and be familiar with key company and industry benchmarks related to campaign performance and metrics to utilize as a baseline measurement for all campaign recommendations

  • Liaise with CRM & Analytics team on planning and execution of direct to consumer segmentation plan and contact strategy across all campaigns and Retail channels

  • Ensure relevant communications of all marketing programs to the field by partnering with Store Communications team

  • Perform other related duties as requested

QUALIFICATIONS & EXPERIENCE:

  • 5+ years’ experience in Direct-to-consumer Marketing/CRM, preferably within retail environment

  • BS in in Marketing, Statistics, Economics, or Business. MBA a plus.

  • Strong understanding of direct-to-consumer marketing strategy & tactics and successful customer loyalty programs

  • Proven record of success in applying data-driven insights to make strategic recommendations and decisions around direct-to-consumer campaigns and programs

  • Advanced analytical thinker with the ability to accurately present recommendations in a qualitative and quantitative manner

  • Strong presentational skills with the ability to effectively summarize and communicate

  • Attention for detail

  • Strong ability to listen and work closely with team members cross- functionally

  • Must be advanced user of Microsoft Excel

  • Proficiency in Microsoft Office

  • Capable of managing a large number of concurrent, high priority projects with minimal supervision

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.

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With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.