PVH Corp. Global Marketing - Media: Social & Insights Marketing Intern - CALVIN KLEIN in New York, New York
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Global Marketing - Media: Social & Insights Marketing Intern - CALVIN KLEIN
CALVIN KLEIN Global Marketing Group – CALVIN KLEIN 205W39NYC, CK Calvin Klein, CALVIN KLEIN, CALVIN KLEIN JEANS, CALVIN KLEIN UNDERWEAR, CALVIN KLEIN Home, Fashion Office, Licensed Businesses
CALVIN KLEIN has a dedicated in-house advertising agency, with experienced creative and media teams that develop and execute a substantial portion of the institutional consumer advertising for products under the CALVIN KLEIN brands and work closely with other Calvin Klein departments and business partners to deliver a consistent and unified brand message to the consumer. Led by our Chief Creative Officer, Raf Simons, CALVIN KLEIN's marketing campaigns have played a critical role in raising the brand's cultural and fashion relevance.
The CALVIN KLEIN Media: Social & Insights Marketing Intern will learn and contribute to the execution of digital marketing needs using data & analytics. The intern will also learn how to identify social media and brand integration opportunities for the customer experience.
What to expect:
Learn how to prepare global media flowcharts and provide budget analysis recommendations to team.
Learn how to develop print positioning reports to identify competitive landscape within print channel.
Assist in creating seasonal competitive analysis presentations across key competitive brands present to media team at end of term.
Candidates should possess:
Strong proficiency with Microsoft Office, especially Microsoft Excel
Well organized, detail oriented and forward thinking.
Ability to be adaptable within fast-pace environment and open to working across multiple teams
Strong interest in marketing, advertising and media.
Additional Program Information:
Candidates must be enrolled in a full-time undergraduate or graduate program and be eligible to work in the U.S.
The paid internship is based out of our NY offices and is not eligible for relocation or visa sponsorship.
Candidates will be expected to work a full-time schedule, Monday through Friday, 35 hours per week.
The Summer 2018 Internship session will begin Monday, June 4 and conclude Friday, August 10.
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies.
We are over 35,000 associates operating in over 40 countries and $8.2 billion in 2016 annual revenues. We own and market the iconic CALVIN KLEIN, Tommy Hilfiger, Van Heusen, IZOD, Arrow, Speedo*, Warner's, and Olga brands and, in addition, market a variety of goods under our own and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.