PVH Corp. Email Marketing Specialist - CALVIN KLEIN in New York, New York
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Email Marketing Specialist - CALVIN KLEIN
The Email Marketing Specialist is a role on the CRM team, based in a newly created in-house team under the Marketing division of Calvin Klein. It’s a role focused on the database marketing side, supporting the Calvin Klein North America businesses (CalvinKlein.com & Calvin Klein full priced and outlet stores).
The Email Marketing Specialist is responsible for the day-to-day execution of email marketing programs in support of retail brand objectives. This position will help build and execute highly targeted promotional and loyalty triggered emails, using responsive HTML templates. The Email Marketing Specialist maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns.
This role will be the driving force behind the evolution of campaign production for our brand and should exhibit an entrepreneurial attitude, an embracing mindset toward change, and have the ability to manage/prioritize multiple concurrent projects.
Close partnership & collaboration with the Marketing team to partner on all direct to consumer email campaigns
Execute day-to-day operational tasks to support email marketing program, from creative setup and HTML coding to testing/QA and deployment via provider platform
Utilize email testing application to QA responsive emails across the most popular clients, apps and devices
Troubleshoot on production-related issues with ESP
Set up A/B test and learn campaigns (subject line, creative, layout, copy, etc.) to identify marketing opportunities
Create and maintain automated, personalized campaigns to drive loyalty and engagement
Track key engagement metrics (deliverability, opens, clicks, unsubscribes) and report on email campaign results, highlighting successes, trends and opportunities
Collaborate with internal partners to ensure that all creative assets meet objectives and deadline
Share findings and work in partnership with key stakeholders to identify and prioritize D2C email marketing opportunities
Develop and grow customer Mobile Marketing program from strategy development to campaign integration
QUALIFICATIONS & EXPERIENCE:
Experience: 2+ years of experience in email marketing, with HTML knowledge and a strong interest in customer relationship management
Education: Bachelor’s degree required
Experience handling high volume email production and working within an email marketing platform
Strong knowledge in HTML coding, specifically with mobile responsive templates
Knowledge of key email fundamentals: CAN-SPAM compliance, deliverability, spam complaint rate, etc.
Experience with Adobe Dreamweaver and Photoshop
Proficiency in Microsoft Word, Excel, and Power Point
Understanding of database marketing concepts and CRM technology
Capability to work independently, while also functioning as part of a team
Ability to manage multiple projects concurrently
Excellent communication and relationship building skills
Strong analytical skills and attention to detail
Proactive contributor with the desire to learn quickly
Aptitude to think outside-the-box to solve problems and improve processes
Can work in fluid environment and meet deadlines with changing priorities
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.
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With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.