PVH Corp. Creative Director Web Marketing - PVH Corp. in New York, New York

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Design Your Future at PVH

Creative Director Web Marketing - PVH Corp.

POSITION SUMMARY:

The Creative Director, Web Marketing leads and oversees digital creative strategy, development and implementation for PVH Heritage Brands. They will collaborate in partnership with the Creative Brand Team staff on strategy, planning and process. They will ensure that all digital creative represented in e-commerce, wholesale and advertising fulfills business objectives while adhering to brands standards. Reporting to the Senior Director of Web Marketing, this role is responsible for developing fresh creative ideas and inspiring an engaged and dynamic team. Working with the Asst Art Director, they will also ensure specialized wholesale and ecommerce web designers have the assets and direction they need to complete their projects. This role will be a primary point of contact for digital related projects, bridging print marketing, e-comm, PR, IT, social media and sales teams.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

  • Lead and manage web marketing creative development. Collaborates on marketing strategy development with other key stakeholders, including Brand Marketing, Styling, Ecommerce, Sales, Public Relations, Sponsorship, Information Technology, Media and Social Media teams; ensure alignment with brand strategy and support of brand initiatives.

  • Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive business.

  • Partner closely with e-commerce team to ensure strategies, tactics and executions sufficiently support business needs.

  • Partner with wider Brand Marketing team to advance/align digital marketing art direction and asset creation.

  • Act as primary marketing representative on digital projects involving NY Marketing, LA Marketing, Ecommerce and Wholesale teams to assess needs/concerns, facilitate execution of projects between groups.

  • Collaborate with Marketing Ops to develop and maintain operational process to support Ecommerce, Wholesale and wider digital marketing initiatives.

  • Collect, synthesize and analyze KPI's and metrics to identify trends and recommend activity or design direction to generate sales growth and maximize conversion rates.

  • Lead or participate in the execution of all e-commerce, wholesale and wider digital marketing initiatives, including timing, asset collection, creative development, approval process, development process, QA and launch.

  • Manage and direct a team of web designers to ensure digital design and marketing needs are met.

QUALIFICATIONS & EXPERIENCE:

Experience: 10-12 years

Education: Degree/Certification in Web Design or proven work experience equivalent

Skills:

  • Expert knowledge of Adobe Creative Suite

  • Expertise with prototyping and web design tools, such as, Sketch, Figma, Principle, Zeplin, etc.

  • Expertise creating responsive web interfaces and digital experiences

  • Proficiency creating wire frames and UX/UI

  • Ability to efficiently convert print design to web

  • Knowledge of best practices in interaction design

  • Working experience with HTML, CSS, and JS

  • Understanding of site testing and QA stages

  • Very strong visual design skills

  • Experience with designing for cross browser compatibility

  • Ability to communicate and articulate ideas clearly

  • Engaging in feedback related to the creative review process

  • Experience with planning and managing photoshoots

  • Strong project management skills

  • Ability to juggle projects and meet deadlines

  • Fashion Experience preffered

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.

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With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.