PVH Corp. Manager of Market Place Insights in Bridgewater, New Jersey
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Design Your Future at PVH
Manager of Market Place Insights
PVH Chairman & CEO Manny Chirico has a phrase that describes the driving force behind the Consumer Insights & Customer Analytics Center of Excellence: No Rest For The Best . In an industry characterized by unprecedented change, significant shifts in consumer behavior and the rise of innovative technologies, we have seized upon the opportunity to become a more customer-centric and data-driven organization. We have consolidated our research and insights efforts under a single leader and hired a seasoned executive to steward the mission and development of a world-class practice and team. Members of the Customer Insights & Customer Analytics Center of Excellence team will advance thought leadership and organizational capability across our brands as well as help identify the business- and brand-building opportunities that will enable and fuel our continued growth. Simply put, we are a best-in-class company always looking for ways to become even better.
The Manager of Marketplace Insights will contribute to the development of a smart, successful insights practice that will add meaningful value to the PVH portfolio of brands. This role is responsible for leveraging and balancing a variety of third party data sources from NPD and Google Analytics to clickstream data and social listening to form the foundation of insights-based recommendations. This position combines clear, strategic thinking with a pragmatic, sleeves-rolled-up approach to making things happen. Success in this role will depend upon strong intellectual curiosity, a creative approach to addressing complex challenges, and the ability to communicate effectively and persuasively to a variety of stakeholders.
Position can be located in either our New York, NY or Bridgewater, NJ office location.
KEY RESPONSIBILITIES & POINTS OF ACCOUNTABILITY
Analyze a wide range of third-party and syndicated data (NPD, Euromonitor, Google Analytics, and more) in order to guide and influence decisions ranging from product development and merchandising assortment to pricing strategy and marketing
Work with NPD client relationship managers to ensure that PVH is maximizing the value and productivity of our subscription
Activate and educate around new data sources with an eye to creating demand for and confidence in their content
Identify the right external sources of data that will best support the mission of becoming a respected and valued resource for consumer insights
Provide reliable, consistent reporting on key themes and trends in fashion, apparel and retail for internal stakeholders
Enhance and add value to a wide variety of research and analytics projects by thinking through a broad request in a clear, comprehensive way and leveraging a range of data sources to organize and present the information
Determine and identify resources as needed to fulfill team and project requirements KEY STAKEHOLDERS
Internal: Consumer Insights team members and Merchandising & Marketing stakeholders
External: NPD and other agencies or data providers
REQUIRED EXPERIENCE & DESIRED ATTRIBUTES
Six-eight years prior work experience, ideally within a consumer data (i.e. NPD, GfK) or cultural insights (i.e. Sparks & Honey) environment
Excellent communication skills (both verbal and written) with a particular emphasis on the ability to make complex information both understandable and compelling
Understands how to take broad direction and independently scope, organize and pull together the assignment
Ability to both partner effectively and influence optimally in a complex organization with multiple stakeholders and many priorities
Strong, demonstrated analytical and critical-thinking abilities
Good understanding of business financials including ROI and profitability
Nimble and flexible when it comes to juggling multiple priorities, projects and deadlines
"Free safety" mindset meaning able to comfortably handle a broad range of types of projects
Natural collaborator who enjoys being a part of a team
Motivated, resourceful self-starter
Adaptable and energized by change
Mature, professional demeanor
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies.
We are over 35,000 associates operating in over 40 countries and $8.2 billion in 2016 annual revenues. We own and market the iconic CALVIN KLEIN, Tommy Hilfiger, Van Heusen, IZOD, Arrow, Speedo*, Warner's, and Olga brands and, in addition, market a variety of goods under our own and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.